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A Start Guide to Video Marketing
A Start Guide to Video Marketing
STEP 1: Pick The Right Type of Video
There are a lot of different types of video used to market a business. Some of the most popular types are: short commercials, website videos, customer testimonial videos and social media videos.
Video for social media can fall into a few different subtypes. For example, a content marketing video wherein a businesses owner shows something interesting about their product or service can be a short Reel on Facebook or a longer video on YouTube.
Content marketing videos also tend to be serialized in that multiple videos are produced and published according to a set schedule.
Reservoir Video Co. can help you figure out what videos to make.
STEP 2: Capture and Edit Your Videos
There are 3 ways you can get finished video products:
Clients can D.I.Y. their own media (video or photos) and upload it to Reservoir Video's convenient media portal. We'll handle the rest.
Reservoir Video's social shorts package offers affordable video production rates for businesses of any size:
$300 — 1 video
$1,000 — 3 videos ($250 each)
Reservoir Video's cinema package is for customers that have a bigger budget: we create customized quotes for those interested in this level of video production
Reservoir Video Co. will handle all the video capture and editing for you and you can give as much feedback as you like.
STEP 3: Publishing & Paid Advertising
Once a video is complete, some might be surprised at how much work is still required to ensure that your video is doing its job. And navigating the different aspect ratios and requirements across publishing platforms can be a little daunting.
Reservoir Video can help you navigate the market and ensure that your videos are getting seen. That's where paid advertising comes in.
There are different types of video advertising to consider:
Over-the-top (OTT): this is a funny term for video advertising on connected TVs and video streaming apps; this includes advertising on premium TV apps like HGTV, CNN, FOX, PlutoTV, FreeVee, etc. And also on smart TV platforms like Roku, Amazon and Apple TV and on handheld devices
YouTube: this is commercial adverting on YouTube in the form of skippable and non-skippable videos that play before or during the main content
Meta (Facebook and Instagram): this is advertising users see while scrolling their social feed, stories and reels
Others: this includes video advertising one finds while reading an article or blog post online (also known as video “preroll” ads); local cable television is also still a popular and viable option for creating audience awareness about your business
Reservoir Video Co. can help you plan your ad campaign and monitor the results with ad reports.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Will my videos have music and graphics?
Yes, all videos include royalty free music, graphical inlays, logo inlay, text-on-screen elements or whatever is required to complete your video; we even have stock video available via Storyblocks
How long can my videos be?
They can be up to 20 minutes; but generally speaking we recommend trying to make videos that are shorter
Who owns the video that Reservoir Video captures?
Our clients own the video and can access raw copies of their video via Reservoir Video's convenient portal
Can I have a copy of the media that Reservoir Video captures for me?
Yes. Clients may have the raw video captured for their project if they want it
Can I have the projects files associated with my order?
No. Project files can not be transferred to the client
Can I request changes to my video?
Yes, you can request as many changes as necessary; Reservoir Video sends our clients previews of their video(s) via our portal and clients can leave feedback via the comments feature
Can you run ads on Facebook for me?
Yes, you can grant Reservoir Video "task" or "manager" level access to your ad manager account; after that we can set up an ad campaign and start displaying your ad; note that clients need a business page setup on Facebook before they can run ads
How are capture sessions scheduled?
It's preferred that bundled videos under the small business package (see rates) are captured on the same day (with some exceptions); cinema package capture days vary depending on the project's requirments and demands
Can Reservoir Video make a video with media the client has captured or acquired themselves?
Yes. We offer post production services; upload your video, photos and branding elements to Reservoir Video's convenient portal
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