A B O U T

We're a group of collaborators with one purpose

Okay, here's the thing...

Reservoir was founded in 2018 by Matt Binetti, a former reality TV story producer with hundreds of hours worth of accredited content. And the vision for the company was and continues to be very simple: help customers market their business and brand by providing them with great imagery and storytelling. We love seeing our customers succeed and we love it even more when we can play a part in that success.

We also understand that video and photography do not exist in a vacuum—great content needs a place to live and be seen. Whether it's an ad running on social or a corporate culture doc on your website—Reservoir often collaborates with our customers' digital marketing teams in order to achieve a coordinated and effective return on investment. Some of our success stories include manufacturers, nonprofits, local governments, educational institutions and small businesses.

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Founder's Bio

I was born and raised in Racine, Wisconsin and after high school began studying theater at the University of Minnesota—Twin Cities. In 1998, I managed a college painting business and earned distinguished recognition for generating $50,000 in summer sales.

From 1999 to 2000, I participated in a study abroad program and studied Spanish art and history in Madrid, Spain. Then transferred to the University of Wisconsin—Madison in Fall 2000 and earned my B.A. in Communication Arts in 2002. Before graduating I joined the production staff of PBS affiliate WHA TV in 2001 and my duties included camera operating, floor managing and assistant lighting. Productions I worked on included statewide news, college sports and live performances.

I moved to New York City in 2005 and started working freelance in reality TV. Some of the cable networks I produced shows for include the History Channel and HGTV. During this time I also earned my masters degree in Media Studies from The New School and graduated in 2010.

Today, I am a seasoned non-fiction storyteller who has overseen multiple edit suites, developed pilots and post-produced hundreds of hours worth of docu-reality content. My directing and editing experience includes reality TV, promotional videos and short documentaries. I embrace the challenges of fatherhood and live with my family in the greater Milwaukee area.

Matt Binetti, Owner